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BREAD AHEAD

Bread Ahead Bakery is an iconic London bakery, widely recognised for popularising high-quality artisan baking, particularly its exceptional sourdough and its legendary, award-winning filled doughnuts. Founded by Matthew Jones, Bread Ahead's philosophy centres on the belief that all good baking starts with great quality ingredients and a commitment to teaching. Beyond its busy market stalls and brick-and-mortar bakeries, the brand runs a thriving Baking School, inviting the public to learn traditional bread-making and pastry techniques. Its dynamic, community-focused approach and its commitment to baking everything fresh on-site daily make it a benchmark for modern, professional UK bakeries

Core Products: Highly acclaimed Artisan Breads (Sourdough, Focaccia) and globally famous, award-winning Filled Doughnuts (e.g., Crème Brûlée, Salted Caramel).

Unique Service: Operates a popular Baking School, offering classes for the public (a major feature of their website and business model).

Locations: Multiple busy locations across London, including a famous market stall and permanent bakeries.

E-commerce Focus: Strong online shop functionality for ordering products and booking classes (a crucial website feature).

Quality: Emphasises high-quality, ethically-sourced ingredients and traditional baking techniques.

Borough Market, 4-6 Cathedral St, London SE1 9DE

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